Here are a few things I wish I had known before I started my blog four years ago, including some tips for blogging and finding an audience.
Blogging has almost become a trend these days. Most people will tell that they are blogger, whether it is documenting their lives on instagram or actually physically writing a blog like I do, it has become the thing to do. I started the blogging journey close to four years ago now and it all stemmed from my passion from writing.
I am a trained journalist by trade and had moved into doing a marketing role, where I wasn’t required then to do too much writing. I missed it. I missed writing out my thoughts and sharing my passion for various topics on a public space. On the other hand, my mum and my friends were constantly asking that I was always ‘up to’ something but they never knew what that something was. So I decided to start my own blog on blogger.com not really knowing what I was getting myself in. I started my blog four years ago and I have had a love hate relationship with it. So I thought I would share with you the lessons and things I wish I knew before I started blogging.
You will want to give up
For anyone blogging seriously, they will tell you that it is hard work. It requires a great deal of commitment and time and energy. Even when you get home from work, you still have work to do on your posts and images and it takes AGES to get a real following. I can’t even begin to tell you how many times I have wanted to give up. It is so easy to walk away from your blog when you have spent hours on a blog post and your stats say only 12 people have actually bothered to read it. One thing I really have stopped doing is fixating on my stats, it isn’t healthy for my writing process and it is so demotivating. I am blogging for me in the first instance and if someone like me enjoys reading it, then welcome to the Sanoobar club!
There is no such thing as overnight success
You will not become the next InTheFrow, Fleur De Force and Lily Pebbles. I am sorry but you just won’t. The blogging industry has become so saturated now that if you want to become as big as these girls have, you will have to work so hard. There is no such thing as overnight success. Instagram shows you the glossy side of blogging. It doesn’t show the hours these girls put in and the fact they never get a break. They have worked hard for years to get their brands to be where they are at the moment.
Blogging can take over your life if you are not careful
So this happened to me last year. My blog became my real passion project last year and I started to write regularly, attend twitter chats and attending blogger events as much as I could. I became a a real part of the blogging community and I was loving it. What I didn’t realise was that I was focusing my energies so much on blogging that I was forgetting about myself. I stopped taking a break and having Netflix days where I just sat and rested. You have to give yourself blogging working hours and stick to them.
Brands can try and take advantage of you
Sadly this has happened to me. It is great working with brands but not so much, when they do take advantage of you. I had a brand approach me for a project, steal my ideas and then create their own content using it. It sucked and I can’t even begin to count the number of times I have been approached for free projects as well for a lot of work. I know I am not a big blogger but I have learnt to hold my ground. I don’t want my blog to be one long advert for random things. I know what my subjects are and what I am good at and I am sticking to it.
It can be expensive
Blogging can be incredibly expensive. I am now self-hosted and I purchased a theme for my blog. Phone cameras are great for what they are worth but nothing captures images like a professional camera. We live in the UK so we get sunshine once a month so I had to invest in lighting. All these costs add up over time. I write about afternoon teas and those can cost around £50 a time so it is does all add up to large costs. I have learnt to be savvier with what I buy for my blog and make better use of the tools available for me. Blogging is an investment.
Nothing beats the blogging community
Forgetting the silly stupid girl-on-girl-crime scandals on Twitter, the blogging community is one of the best out there. Everyone I have met at events have been so lovely and so welcoming. They are easy to talk to, passionate about the industry and incredibly inspirational too. They want to make a change and be themselves in every way. I have made some amazing friends and I am not afraid to attend events alone either.
I hope you liked my little insight into the blogging world, don’t forget to give my blog a follow if you did.
P.S the photos are from Lumiere London this year, they were too pretty not to use on here!