When companies change logos, they send out a press release and get a small story in the paper. When it comes to one of the biggest fashion power houses in the world, Louis Vuitton puts on an exhibition and showcases their autumn/winter 2015 collection to the world in a modernist facade near Somerset House and invites all of London’s fashionistas to come and have a look and approve of their new logo.
Titled ‘Series 3’ the exhibition takes visitors through a white maze of rooms all while peeling back the layers of the mystery behind Louis Vuitton and showing the creative process of Nicolas Ghesquiere. The past, present and future of the brand is laid out so beautifully across the different rooms, it is hard not to get swept away with the brand’s vision.
The exhibition was a great insight into the brand and i really enjoyed being able to discover the different facets of Vuitton. My personal favourite was the chance to actually meet the Vuitton craftspeople in a live demo as they added the details onto a Louis Vuitton bag.
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