Those of you who don’t know what IMATS is, it is The International Make-Up Artist Trade Show which is the make-up world’s biggest gathering. Thousands of make up artists and make up brands unite to create one of the best beauty events. It was my very first time attending an IMATS event so i was incredibly excited but kind of nervous as make up is still a rather new world for me. It was held at Kensington Olympia and from the moment i stepped through the doors, my fears went away as i delved into the world of make up. What i loved about the event was the fact that it wasn’t just about girls playing with make up, instead there were some amazing special effects make up artists who transformed actors and models into all sorts of otherworldly creations. I really had a good time checking out all the make up brands, talking to people who were so passionate about the make up world and learning more about different techniques.
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